Question: What is an affiliate program on a website?

Simply put, affiliate programs, also called associate programs, are arrangements in which an online merchant Web site pays affiliate Web sites a commission to send them traffic. These affiliate Web sites post links to the merchant site and are paid according to a particular agreement.

How does an affiliate website work?

Affiliate marketing involves referring a product or service by sharing it on a blog, social media platform, podcast, or website. The affiliate earns a commission each time someone makes a purchase through the unique link associated with their recommendation. The affiliate network records the transaction.

What is the purpose of affiliate program?

Affiliate marketing aims at generating revenue by promoting third-party products and services. If a customer purchases through an affiliate link, the affiliate earns a commission. Affiliates are akin to salespeople for the company whose offerings they promote. The affiliate model is based on revenue sharing.

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